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Interview by : Stefan Tesoriero, CEO of Sportsmemorabilia.com
Stefan : I would like to ask you some questions about,your site PuckUpdate.com. Obviously, it is hockey centric.
Steve : Yeah, a little bit.
Stefan : And just how you got into it, what it’s all about, where do you see the evolution of it –
Steve : oh, okay!
Stefan : And background questions like that? I want to see how we can maybe, just tie it into what we do here and the encounters that you’ve had with people seeking sports memorabilia and autographed
Steve : Yeah, I know. It does seem to get quite bigger and bigger every year.
Stefan : Yeah, absolutely. So, the first one is what’s your background and how did you get into starting this blog?
Steve : I don’t know. It started around like September of 2002 and I just had another site where it was kind of more like a pop culture stuff but I was writing more and more about hockey so I just sort of, it made sense to kinda venture off, get around kind of this hodge podge site it just seem to make more sense to kinda splinter off you know, to the hockey stuff and site. And that was Puck Update.
Stefan : Gotcha, gotcha. And what do you do –
Steve : Oh no, it is not a hobby. There’s a weekly paper called New York Sports Express that I wrote for a few years or so and then they folded so that’s about it.
Stefan : Okay, okay. And what is your approximate readership in terms of you know, how many unique –
Steve : I think it averages around 30,000 a month. You know, it is higher during the Stanley Cups and the playoffs. That is when it kinda gets bigger during winter and summer then it tapers.
Stefan : Sure. I see that you post articles --
Steve : No, it is something I have thought about. I have never required a lot of supervision so it is something I want to do eventually. It is just that I never had the time.
Stefan : So right now it is pretty strictly you go on in there and post information and your readers just check for you know, inside information and what’s hot.
Steve : Yeah. It is just a monologue.
Stefan : Okay. Gotcha. Gotcha. What do you see as the evolution of the site? Do you see it as kinda remaining in this format for the years to come? Or –
Steve : I mean, realistically, I think if I could just do a more community focus I’d be happy with that. You know, just getting it more back and forth and more readership involved. I think if I could just sort of push it more in that direction, taking in staff full time. I am not sure how viable that is like the ton of sites that folded off. So, I don’t know. It could just be a bubble, I don’t know. Just like I remember 1999 and 2000 you know, somebody was buying everything, so I guess if that comes back
Stefan : [laughs] Sure, sure. Do you ever write about or come across information about rare - -
Steve : It is not very prevalent. Like a few days ago, I think there was some hockey sticks that was like, I do not even remember what the deal of it was, like some really old hockey sticks sold for a couple of a million, so it is kind of joking. It belonged to Chris Chelios, from the Detriot Red Wings, he is one of the older guys. Usually, I do not know if it is because I am not tapped into it but or it is just being US space but I don’t see that collecting mentality of the hockey stuff, sure UK or Canada, it is much more. But down here, you tend to sort of see more of baseball and stuff. You know, baseball and that sort of thing. But I am not sure if - - you know I don’t think even, I don’t know if it is because older hockey jerseys just tend to be bloody or looks like a hell
Stefan : Yeah, it is also a reflection of where everyone stands in terms of US sports fans and their affinity towards the different sports so the memorabilia will certainly reflect that in terms of NFL memorabilia being in extremely high demand but baseball memorabilia is still the king in terms of memorabilia just because there’s - -
Steve : Yeah, that is what it seems because even the NBA you don’t really hear that much, I mean you’d probably know more than I do.
Stefan : Well, yeah. It also has to do with the demographics of the fans and the disposable income.
Steve : Yeah, I guess that probably is huge
Stefan : That is great. Is there anything else that you would like to share concerning the blog. It seems like the 30,000 visitors a month, that’s pretty good. Do you have information or updates?
Steve : Yeah, I guess that’s like a hockey fan thing. They sort of built a pretty much, they seem very loyal to reading about this sport. You know across different teams. You know, hockey blogs represent the higher of the percentages of the sports blogs. You know specially when you factor in how it feels like sometimes every hockey fan has a blog versus other sports, which is the not the case.
Stefan : Maybe that is a function of it not being as mainstream so this is the forum where people tend to communicate
Steve : Yeah, it is kinda cool, kinda like an underground waterway, you know except that it is major. Relatively, yeah.
Stefan : [laughs] Except for the fact that it is still really big business.
Steve : Yeah, like a billion dollar industry. Besides it is still pretty - -
Stefan ; Yeah, sure. Well, thanks so much for speaking with me.
Steve : Okay, cool! Thanks a lot.
Stefan : Thanks so much Steve for this time.
Steve : Oh no problem. Thanks a lot! I really appreciate it.