Donruss Teams with Kodak to Fight Fakes

Content originally published by sportscollectorsdaily.com on 21 January 2008.

Donruss Playoff has announced that it will deploy the Kodak Traceless System for to help prevent counterfeiting on selected high value Donruss trading cards. The cards, which premier the week prior to Super Bowl XLII, will include an invisible marker that can only be detected with a special reader.

“The Traceless System provides an easy method to distinguish genuine Donruss products from fakes, ensuring our customers an authentic product whose value will continue to appreciate over time,” said Bill Sawtelle, VP of Quality Assurance, Donruss Playoff L.P. “Our cards are unique because they contain actual game used artifacts, such as priceless pieces of game worn jerseys, helmets or footballs, so the value of the card really depends on its authenticity. The Traceless System will help us limit the ability to counterfeit cards.”

For over 10 years, Donruss has used authentic game worn materials across its brands.

“Internet sales and online auctions have sparked a proliferation of fake sport cards, and the situation is becoming a serious problem for manufacturers and collectors of these prized items,” said Steve Powell, General Manager & Director, Security Solutions, Kodak’s Graphic Communications Group. “By introducing an invisible component to the card that the counterfeiters can’t find, our advanced technology gives Donruss trading cards a strong defense and eliminates a counterfeiter’s ability to make cheap replicas.”