Artifacts Basketball Boxes Hit Stores

Upper Deck has unveiled a new product with the launch of Upper Deck Artifacts Basketball.

Boxes contain four cards per hobby pack with autographs, memorabilia, rookie and parallel cards. Every pack of Artifacts Basketball will include a guaranteed hit, from a sequentially numbered card to autograph and memorabilia cards. Artifacts Basketball is available now with an SRP of $9.99 per hobby pack.

“We have successfully launched the Artifacts Brand in Baseball and Hockey and really felt the time was right to offer it to Basketball card collectors,” said Bill Beaman, Associate Basketball Product Manager for Upper Deck. “Every box will have at least two numbered rookies, one autograph, three numbered memorabilia cards and four numbered inserts, a tremendous value to collectors.”

The company says the Artifacts brand is "built with an eye toward long-term collectibility."

Added Chris Kollmeyer, Associate Basketball Brand Manager for Upper Deck, “There are more than 600 one-of-one cards, including the unique triple artifact cards featuring piping, pieces of uniform patches and the actual jersey tag.”

For the first time ever in the industry, Upper Deck will be utilizing the neck emblems from the jerseys on cards. Each of the jersey neck cards will be a one-of-one.

UD has created a bonus ‘hobby only’ box topper. The box topper will be a three-card pack called “Artifacts Exclusives” featuring Michael Jordan, LeBron James, Kevin Durant and Kobe Bryant – these cards will be an extension of the base set.