Upper Deck

By Alejandro de los Rios

Since it introduced its first baseball set in 1989, the Upper Deck has been synonymous with sports trading cards. Now the online Upper Deck store sells everything from sports trading cards to die-cast collectibles to vintage memorabilia.

Though the selection is limited, products change from week to week. For example, Dwight Howard merchandise was made available the week after he won the 2008 Slam Dunk contest. The site also has weekly specials and promotions like “The more they score,” where NBA memorabilia is discounted depending on how much a player scores. The Autographed Memorabilia section groups active, former, star and second-stringer players together.



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