All Authentic Sports

By Dee Dee Smith

All Authentic Sports prides itself in being a one-stop shopping center for sports memorabilia.  Allauthentic.com has a wide array of sports collectibles to choose from including autographed baseballs, signed helmets, jerseys, photos and much more.   Their product line also includes unsigned items such as team blankets and apparel, and a line of unique specialty products like the NFL and MLB Callaway golf items.  Strangely, All Authentic also carries several products that don’t seem to fit with their theme of sports collecting and investing, i.e. sports drinks, weight loss supplements and web design services.   

Although AllAuthentic.com loads very quickly, the layout of the site is quite difficult to follow.  The homepage is busy and there are too many menus and links to choose from.  There is a product navigation menu on the left side of the page, a main menu across the top, a search feature on the top left and top right, a continuation of the product menu to the right of their special ads and several links to “hot items” in the center of the page.  It’s like walking into a store with lots of items crowded together on one shelf. 

In a statement at the bottom of the home page, All-Authentic says they only offer 100 percent authentic memorabilia.  Because this guarantee is so important, I had expected it to be more prominent.

Transactions are made via a standard shopping cart.  If you run into problems with your order, you can contact a customer service representative via a toll-free number or live chat.  All Authentic offers a 30-day money back guarantee on all orders.